The Story Urban Beach


Urban Beach was launched in January 2000 when Dave Waine had a vision to create a multi branded streetwear store. A shopping experience far removed from everyday "chain store fodder".

We represent one of the most comprehensive range of leading New Zealand Brands with the best in Global Brand trends. Complemented with a extensive range of Denim, Surf and Swimwear Brands.

As Urban Beach was growing year on year, an exciting opportunity arose in 2007 - we relocated. Urban Beach had more than doubled in size and now stands in the most premium of locations in Trafalgar Street, Nelson.

We continue to feed the needs of the Mainland’s hungry Street/Denim/Surf market, with new and repeating visitors nationally and internationally.

Urban Beach is committed to finding you the best in home grown brands: Ketz-ke, Federation, IIabb, RPM, Leo + Be, Huffer, alongside International favourites: Stussy, Levis, Doc Martins, All About Eve, Billabong, Havaianas and Rip Curl.

WOW, an Epic Ride!

2018- Our Online Store is now live. Our goal is to now give all of New Zealand a wonderful online experience.
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